Market entry &
route-to-market
Prioritise markets and channels where the product has a credible commercial fit.
International FMCG market development
From market opportunity
to commercial execution.
We help FMCG manufacturers prioritise markets, identify relevant accounts and move commercial opportunities forward — from first approach to launch.
COMMERCIAL PATH
01PRODUCTCapability & proposition
02MARKETWhere the fit is strongest
03ACCOUNTWho can move the opportunity
04LAUNCHFrom interest to execution
12+years in FMCG leadership and international business
40+markets across prior international commercial experience
OPERATOR-LEDcommercial judgement grounded in product, operations and P&L
What we do
International growth without building a full local sales structure.
Felföldi Trade acts as a focused commercial extension for manufacturers with a credible product and the operational ability to grow.
Market entry &
Account & buyer
development
Identify relevant accounts and current decision-makers, then run focused outreach and commercial follow-through.
Commercial
representation
Support proposals, samples, follow-up, pipeline ownership and negotiations as an extension of your team.
Customer & launch
execution
Translate buyer interest into practical action across product, packaging, pricing, logistics and launch planning.
How we work
A clear path from product to international business.
Understand
Product, economics, capability and the commercial objective.
Prioritise
Markets, channels and accounts where the proposition has a credible fit.
Activate
Decision-maker research, targeted outreach, sample coordination and commercial follow-through.
Execute
Follow-through, negotiation, customer requirements and launch planning.
Where we create value
Specific commercial problems. Direct execution.
Not generic export consulting. The work is designed around a defined market, account or commercial objective.
Where should we go next?
Market prioritisation, route-to-market thinking and a focused account plan.
We need the right accounts.
Account selection, decision-maker research, outreach and commercial follow-through.
We need experienced execution.
Hands-on international sales development without building a full local commercial team.
Founder-led
Built on operating experience.
Felföldi Trade is led by Roland Felföldi, with more than 12 years across FMCG leadership, international business development and general management.
That background spans sales, manufacturing, product development, operations, procurement, finance and P&L — because a listing only creates value when the business behind it can support the opportunity.
View LinkedIn profile ↗Business growth
Prior executive experience scaling an FMCG manufacturer from approximately USD 2M to USD 12M in annual revenue.
Weeks to launch
Led a time-critical retail project requiring rapid product development and production scale-up.
Start with the commercial reality
Ready to build international business?
Send a short overview of the product, current markets, indicative pricing and what you want to achieve. We can establish whether there is a sensible starting point.
Start a conversation ↗